SoleSavy, a sneaker business, has announced that it would expand its membership to include a women’s-only sneaker community, giving women a secure and inclusive space to connect. SoleSavy seeks to break down barriers that prevent women from participating in sneaker culture by leveraging the company’s community-first strategy. Despite women’s exclusives and brands like Nike cooperating with women more regularly, the sneaker world remains a boy’s club, which SoleSavy hopes to change.
“Having a safe space, for women, encourages them to learn more about what they’re getting into, and feel comfortable,” Anna Bediones, director of women’s strategy at SoleSavy, told Input in a recent interview. “That feeling is the entire essence of community — you don’t feel like a part of the community unless you feel welcome in it.”
THE ULTIMATE WOMEN’S EXCLUSIVE — Those interested in signing up will be vetted by SoleSavy before being provided access to the platform’s unique content and experiences, in order to ensure that it is a safe area. Members will also get access to specialized tools and resources to help them obtain difficult-to-find products, as well as exclusive giveaways and other weekly rewards.
According to our interview, the startup is first providing access to a private Slack channel for its female members, where they can ask questions about the profession, trade drop schedules, and connect on a more personal level.
“Somewhere along the line we lost our way in sneakers, and women have been left to figure it out for themselves,” said Bendiones in a press release. “We have the resources to create the community we’ve been dreaming of — a place that is safe, supportive, and inclusive for women specifically — so we’re going to build it. It will take time but with our growing team and the community behind us, I’m confident that we can create a more equitable future for women who love sneakers.”
A COMMUNITY WITHIN ANOTHER — The new women’s-only space adds to SoleSavy’s current dual-gender membership offering, while labeling the startup as a leader in the sneaker industry. Those interested in joining the space can learn more at SoleSavy’s website.
SoleSavy is doing exactly what we’d like to see bigger brands like Nike and Adidas do: making the community more inclusive and equitable. The industry needs to catch up, but at SoleSavy, we’re pleased to have a place for women.
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