In addition to participating in Formula 1, McLaren fields teams in a number of other activities. CEO Zak Brown has described the advantages of competing in several competitions.
Zak Brown has talked about the benefits McLaren believe coming from participating in several racing categories.
Since 1966, the team has competed in various series in addition to Formula 1, and they presently compete in a total of five championships.
The McLaren brand is recognized in Formula 1, IndyCar, Extreme E, Esports, and Formula E, a category in which the team made their debut at the Mexico City E-Prix to kick off the 2022–23 season.
While admitting that the key purpose when he joined the squad in 2016 was to advance the Formula 1 team, Brown thinks that the company has benefited from pursing different series.
When asked about McLaren competing in various championships, Brown responded in a McLaren interview, “There are a variety of benefits.
“The first remit was to get the Formula 1 team back on track, and we’ve had our first win in almost a decade and poles and podiums.
“We’re definitely not where we want to be, but I would say we’re back on track and heading [in] the right direction.”
Other competitive racing pursuits of McLaren
Brown believes that all of the other series in which McLaren competes are beneficial to the company.
He said, “Our corporate partners all have different goals and interests.
“If you look at Formula 1 being our centre of gravity, North America is hugely important, so we got involved in IndyCar racing because, however big Formula 1 gets in America – and it’s getting very big – we wanted to have another layer on our cake.
“[We race in] Extreme E, where we have our first female racing driver so, again, our corporate partners, our fans, our employees want to engage in our activities, [so] to have a real great platform around gender equality and sustainability is important to all of us. That’s why we’re in those two sports.
“Esports is obviously the younger generation. Formula 1’s clearly our centre of gravity, and so all these different racing series that we’re participating in are to complement and round out the opportunities at McLaren Racing.
“So if you’re a fan, an employee, a corporate partner, you have many different avenues in which to engage with McLaren Racing.”
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F1, F1 2023, FIA, Formula 1, Grand Prix, McLaren, Zak Brown, Formula E